Salesforce is a giant. It became that way by serving large corporations with complex compliance requirements. But all those features come at a cost: complexity. The software has become so convoluted that many users find it simpler to open Airtable and manage everything by hand. That is a problem.
The Salesforce interface is system-centric, not human-centric. The irony is that even the people working at those large corporations dislike using it. The decision-maker who purchases Salesforce is rarely the one who uses it daily. They want a solution that sounds comprehensive and fits a budget — but that is a recipe for frustration.
This is what motivated us to build Kite. We focus on human-centric design: real workflows, intuitive interactions, and a clean user interface. Every feature in Kite exists to make your day easier, not to fill a checkbox on an enterprise requirements document.
The client dashboard is a simple list of your clients that automates tedious administrative tasks. It works on mobile and desktop, so you can manage your business wherever you are. We love using it, and we cannot wait to show you the features we are building next.
If you hate traditional CRMs but need something more capable than a spreadsheet, Kite is the alternative you have been looking for.