Kite

About

We care about practicality and simplicity.

The Problem: The "Frankenstein Stack"

Every year, thousands of independent teachers and tutors leave high-commission marketplaces to build their own independent businesses. They create beautiful websites on platforms like Squarespace or WordPress to showcase their expertise.

But a website is just a digital business card. To actually run their business, teachers are forced to stitch together a chaotic, disconnected tech stack: Calendly for booking, Stripe for invoices, Google Sheets for tracking, and WhatsApp to chase down parents.

Teachers shouldn’t have to double as systems engineers. This manual overhead wastes hours every week and creates a disjointed experience for everyone.


Our Solution: The Embedded Operations Engine

Kite is the lightweight, intelligent CRM designed specifically for independent online educators. We don't ask teachers to abandon the websites they’ve built. Instead, Kite embeds seamlessly into any Squarespace or WordPress site, instantly transforming a static homepage into a powerful, automated client portal.

1. Capture Leads

Seamlessly intake new students directly from your existing site.

2. Automated Follow-ups

Keep students and parents aligned right after a session ends.

3. Status Tracking

Dynamically update profile statuses without rigid spreadsheets.

4. Track Payments

Manual built-in tracking to take control of your revenue.


For Teachers: Less Admin, More Teaching

Kite brings structure to the chaos. From the moment a prospective student fills out a form, Kite handles the pipeline. It gives solo educators the operational infrastructure of a major tutoring agency.

For Investors: A High-Retention Vertical SaaS

By becoming the operational core—the data layer where student histories, progress, and records live—Kite builds massive product stickiness, solving a high-pain workflow with an elegant, mobile-first product.